The Insurance Opportunity
Once upon a time, insurance lived in the realm of specialist risk advisers only. Today, through innovation, new technologies and necessity, insurance products have evolved and are simpler to understand and explain, making it more accessible to advisers and their clients. ING's Mark Patterson makes a convincing argument for insurance, citing initiatives like IFSA's LifeWise campaign helping to put insurance at the forefront of people's minds and making it a valid choice for advisers looking to diversify their business in a challenging economic environment.